Friday, August 3, 2012

Mavis Bank launches new Jablum Gold, aims to double sales - Business - Jamaica Gleaner - Friday | August 3, 2012

Mavis Bank launches new Jablum Gold, aims to double sales - Business - Jamaica Gleaner - Friday | August 3, 2012: "Mavis Bank Coffee Factory (MBCF) launched a new luxury coffee product on Thursday under its Jablum brand and announced that it plans to double roasted coffee revenues in five years to J$500 million annually.
The new product represents the selection of the top Jamaica Blue Mountain, or the JBM No 1 bean, roasted and cupped for a distinct sweet aroma and full body.

Comparatively, Jablum Classic offers JBM No 1 and No 2 beans.

The new Jablum Gold roasted beans will wholesale for US$22 per pound (454 grams) compared with Jablum Classic roasted beans for US$15 per pound."

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