The Emerging Community of Knowledge Practice

The Emerging Community of Knowledge Practice: "Conventional wisdom tells us that most companies capitalize on only a small fraction of their knowledge assets. But where are these wellsprings of knowledge and innovation located? Where do we find these sources of tremendous hidden wealth? John Seely Brown, the insightful director of Xerox Corp.’s Palo Alto Research Center (PARC) suggests we begin by examining what he calls "communities of practice".

"At the simplest level, they are a small group of people who’ve worked together over a period of time… not a team, not a task force, not necessarily an authorized or identified group," explains Brown. "They are peers in the execution of ‘real work.’ What holds them together is a common sense of purpose and a real need to know what the other knows.""

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