Sunday, October 7, 2012

Where the women are: Online - Fortune Tech

Where the women are: Online - Fortune Tech: "FORTUNE -- It's a woman's World Wide Web. Today's online experience is increasingly about connecting with people and sharing information -- and female users have responded enthusiastically. Some 56% of Twitterers are women; they are more than half of Facebook subscribers; and they make up 70% of Pinterest's users.
None of those services were specifically invented for women, though. Facebook, Twitter, and Pinterest all have male founders. The male principals at Pinterest investor Andreessen Horowitz admit that initially they didn't really understand the appeal of the site. Female researchers had to explain what all the fuss was about."

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