About a year ago, I wrote a video-game review that prompted an outcry on dozens of blogs. I felt blindsided by the amount of negative feedback. As a tech journalist with a big Web presence, I'm used to getting both kudos and criticism. But for the first time, I wished I had a way to manage my online reputation. Recently, I tried two services, Social Mention and MyReputation, to see if they could help.
Social Mention is a free service that scours more than 100 social-media sites, including Twitter and Facebook, for mentions of your personal or business brand. To get started, I typed my name and Twitter handle in a box on the service's homepage. Within seconds, a page popped up with a list of mentions preceded by red, green, or gray dots indicating if comments were negative, positive, or neutral given the words they contained (for example, lame or awesome).
For the most part, the results were accurate. I was chagrined, but not shocked, to see dozens of negative mentions—mostly in Twitter posts—about my infamous video-game review. I spent an hour responding to my critics. Upon close examination, I realized the system incorrectly flagged a few comments as negative. For instance, one reader used the word embarrassing to describe a company I wrote about, not the article itself—or, thankfully, the author.
"
'via Blog this'
No comments:
Post a Comment