Saturday, June 30, 2012

Disney Reinvents the Sandwich—Again - Businessweek

Disney Reinvents the Sandwich—Again - Businessweek: "(Corrects the start date of Disney’s ban on junk food ads. Corrects Gary Maggetti’s employer in the fourth paragraph)
Disney's new Chili "Cone" Queso, part of the Crazy Cone Motel in Cars Land at Disney California Adventure Park.
The Walt Disney Co. scored headlines from Charlotte to Canberra on June 4 when it banned junk food ads on its TV shows for kids. At the company’s theme park division, however, belly-busting fare, such as churro bites with chocolate dipping sauce and cream-cheese-stuffed pretzels, are still very much on the menu."

One new dish at the company’s California Adventure park in Anaheim, Calif., is the “chili cone queso,” a cone-shaped bread bowl filled with chili, cheese, and tortilla chips that can be eaten while standing in line for the next ride. It also comes in bacon-scrambled egg and chicken salsa verde versions.
“Disney has a difficult balancing act,” says A.J. Wolfe, executive editor and owner of the Disney Food Blog, which isn’t affiliated with the company. “They’re under pressure to provide nutritional food. On the other hand, they have guests who say: ‘I don’t want to eat healthy on vacation. I want to eat what I want to eat.”

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