Big data will embrace small businesses - Ireland’s business and technology news service – Siliconrepublic.com

Big data will embrace small businesses - Ireland’s business and technology news service – Siliconrepublic.com: "Large organisations from airlines to publishing giants are snapping up big data technologies. But when will big data get real for the smaller business? Very soon, says John Kennedy.

The words ‘big data’ are probably the best way to describe this new technological discipline set to transform business as we know it. Ever since businesses have come to depend on computers, a massive data trail has been built up over the years.

Until lately no one knew really what to do with the data warehouses and databases stuffed with hordes of data – most of it private and personal – to entire digital trails left by visits to websites, bills, transactions and much more."

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