Saturday, May 5, 2012

How To Learn What You Don’t Know

How To Learn What You Don’t Know: "I once knew a small company CEO who controversially brought three former accountants onto his management team. “It’s accountant overload,” one employee complained. “And what does accounting have to do with marketing and client relationship management anyway?”


The new leaders had other expertise besides accounting, but that’s not my point. When I spoke to the CEO, I learned that he surrounded himself with financial prowess because he considered this to be his personal area of weakness.  “I don’t have a strong accounting background, and yet finance plays a major role in every area of our business.   Issues are inevitably going to come up that I need solid and informed advice handling, even if I can’t identify those issues yet,” he told me."

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