Innovation | The Drucker Exchange

Innovation | The Drucker Exchange: "To purchase a product for a bargain at a store is nice. But to find a product in a store and then purchase it even more cheaply online—often from a rival purveyor—is heavenly.

It’s a practice known as “showrooming,” and, as The Wall Street Journal explained today, the customers who practice it “have become the bête noir of many big-box retailers.”

Not surprisingly, these brick-and-mortar stores are scrambling to stave off the trend. Target, for instance, has “pushed its suppliers to offer it exclusive products that can’t be found elsewhere,” the Journal reported.

Whatever happens, showrooming is merely the latest p"

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