Marketing For True Success

 If you are an entrepreneur, marketing is something that is in your blood; at least it should be there if you plan to have customers at all.

Yet, do you market your business for true success and long term benefits?

If you think that you do, you may not truly understand the true potential of the right marketing tools. 

What is marketing?  Marketing is what draws a customer to your business.  You need to let others out there know that you are there and ready and willing to provide a service to them. 

That basic definition is not nearly enough to pull you through the entire process of marketing for your business success, though. 

If you want long term success, take marketing much more seriously and follow these tips for various aspects of marketing.

Determine Your Products Potential

Before you can be successful at marketing your business, you must take a good amount of time to determine what it is about what you have, that others do want.

In other words, what is it that your product provides?  A successful business will offer some type of immediate satisfaction for a need that someone has.  You should consider this even before you get into business.  What is it that your product has the potential of solving or filling the need of?

In addition to this, you need to determine how it can offer these things to your customer in such a way as to better their life.  Perhaps you can offer them something that solves a problem that they have but it still is something that is affordable to remedy that solution.

Having a clearly defined benefit to market is quite essential to getting the most from your product.  People want to know, “What will it do for me?” and “Why should I purchase this over something else?” 

When you can find out how this plays a role in your product’s abilities, you can see the right course of marketing that product.  Answering those questions is what you must do to find defined success here.

Pricing Matters Too

The next objective to take into consideration is that of pricing.  When it comes to marketing, you may not think of the price that you put onto your product, but this does matter too.  People are driven by sales and deals.  They like a product that can provide them with the ability to solve their need but to do so in a cost effective manner.

Without the right pricing, it makes no difference how you market the product in the end.

What are people looking for when it comes to pricing of a product or service?  They want something that is fair, not something that will cause them to go broke.  In addition, most people understand full well that there is a need for the business to turn a profit.  The problem comes when they are being taken advantage of.

In addition, competition matters here too.  If your product is better than another, perhaps it should be more, but it shouldn’t be outrageous because, if it is, no one will bother with it.

Take into consideration its ability to be called a Unique Selling Proposition.  This means that it will have similar but at least some unique features that will allow it to be priced in competition to other products.

Of course, as we mentioned, your product must fill the need of someone out there.  But, if there are five different products doing that, it can be hard for you to find your niche.  Therefore, you must create for yourself a unique quality that will propel your marketing and your pricing.

What makes your product better, in other words?

If you are a new business owner, for example, and are looking for a new product to invest in, you may not want to try to come up with your own product, own service or other component.  Rather, you may just decide that taking something that is already on the market and finding a way to make it even better, or better priced, is the right way to go.

Marketing Effectively

Throughout this chapter we have talked about ways that you can market your business successfully.  Now, take into consideration your sales benefits.

Can you say that when each and every one of your employees (or just yourself) walks in the door their goal is to satisfy a customer?

Not just to serve a customer but to satisfy them as well.  If you can not say that, then perhaps your marketing in sales terms is not working as effectively as it should.

Here’s what we mean.  If you plan to set out and make a profit, then your goal is to just make the most of the business you get. 

But, what if you set out to please every customer?  Then, you would not only be getting that sale, but you are also getting to keep that customer coming back time and time again. 

Since we are talking about long term goals and success, it makes sense to insure that your goal in sales is to be the very best at what you to in order to please your customer so much so that he does not even consider going elsewhere for his needs.

In your business, you need to keep your marketing and sales techniques focused on creating as well as keeping your customer. 

Sales For Success

Taking this one step further, you also need to take into consideration your sales abilities.  As a successful entrepreneur, you need to carefully consider how you are selling, how effective it is as well as how you can improve it in the short and long term.

If you can not sell, you can not be successful in your business.  Point blank, you are done.

First, as the business owner, you must be able to sell yourself.  Are you the business person that is:

• Approachable
• Likeable
• Friendly
• Educated
• Dedicated?

Or are you the guy they all run away from when they walk into your door?  Selling yourself as a trusted resource for information and product is the best way to become the go to guy. 

In addition to this, you also need to effectively sell your product to your customer.  This too goes along with marketing your business for success. 

In short, if you can not sell your business successfully, then you have no business in business.  Learn how to be excited with your own product.  Then, learn how to successfully sell it to those around you.

 You need to do this first before you encourage or train someone else to do it for you.  Being eager, excited, positive and surely invigorating is the way to go in this case.  If you do not feel comfortable talking about your product or business to your closest friends, how in the world can you sell it to a complete stranger?

Here’s the bottom line of marketing and sales.  If you can not be successful at getting your product out there and getting others to see it the way that you do, then you can not possibly find success with it.

Sales expertise is essential to sales happening. Having sales; means having customers that will come back to you.  That equals long term success for you, as a business owner.