RUBiS has begun the rebranding of its service stations in Jamaica. The development will see all Shell Service stations change to RUBiS. The green red and white of the RUBiS brand will be prominently displayed on all 53 service stations island-wide.
RUBiS Energy Jamaica Limited, operator of the Shell licence, began the process of rebranding in February and will be completed by June of this year. The first phase of the rebranding saw the RUBiS' fleet of trucks displaying the RUBiS visual identity.
Raymond Samuels, Retail Manager of RUBiS Energy Jamaica, said that "the rebranded RUBiS Service Stations will enhance the look of our sites island-wide featuring fresh, modern and well lit service stations with our new canopy design, LED forecourt lighting, rebranded fuel dispensers, new air pumps, and new uniforms for service station staff. We are aiming for the process to be as smooth and as swift as possible so that our customers are not inconvenienced."
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