EDWARDS... we are beyond excited about the possibilities
LOOP News, a new Caribbean online media company, officially launched this week.
The company is led by Jamaican media veteran Al Edwards, who has over a decade experience with major local media outlets Jamaica Observer, Jamaica Gleaner and CVM. Loop is fully-owned by Trend Media, which is led by CEO, Richie Kelly.
Loop distributes Caribbean and global news region-wide, available on the web and with downloadable apps for Android, BlackBerry and iPhone handsets.
The company in a press release said its services are available now in Jamaica, the Cayman Islands and Curacao.
Edwards, the group executive editor, noted that Loop plans to revolutionise the Caribbean media landscape.
"Based on research carried out by Dichter and Neira, there is a massive appetite among our key 18 to 44 year old demographic for online news content with 86 per cent of respondents stating they would use Loop every day," Edwards said.
He added: "Under the banner of 'More News Now', Loop is going to change the media landscape across the Caribbean and we are beyond excited about the possibilities. Now, Caribbean news has never been so social with Loop's social media sharing and article commenting features meaning users can read, share and shape the stories as they happen."
'via Blog this'
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