THERE might be some concern with the Jamaica Athletics Administrative Association (JAAA) relationship with global sport wear manufacturer PUMA, but the company’s foray into high school
track and field sponsorship took another gear after successfully winning the heart of the much-touted Kingston College (KC).
Formally with Nike, KC athletes and coaches have now committed to a deal which became effective on January 1, this year with PUMA, that according to team officials, will last as long as “a generation of students”.
Logistics and Gear Manager Raffick Shaw stated that KC have for some time been pursued by friends of PUMA. “Some persons who are in the PUMA corner have been nudging us toward PUMA since about 2009.”Shaw further revealed that “though we had the opportunity to come out of the contract (with Nike) for a more lucrative deal, we said no, because we are an honourable institution”.
“Nike has been very good to us over the years,” the KC old boy stated. However, “Nike is restricted by US laws which restrict the form and level of sponsorship they can offer to amateur institutions,” he cited in reference to Nike’s inability to offer financial sponsorship in addition to supplying gear.
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