Wednesday, December 19, 2012

Why Shorter Is Sweeter | Inc.com

Why Shorter Is Sweeter | Inc.com: "Today I spent considerable time helping my VP craft two very important emails: one for a client and one for our payroll company. As I talked, she typed and we realized we both had a lot we wanted to say.

And suddenly, there were just far too many words.

We stopped and deleted -- and then deleted some more. Important communication doesn’t require a thud factor. More is not more. Of course there are times when more words are necessary for diplomacy or clarification, but in this always-on digital age, “more” often dilutes or complicates your message."

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