Strategically Thinking About Your Trust Rating | Wealth Magazine

Strategically Thinking About Your Trust Rating | Wealth Magazine: "What if, on a scale of 1–50, you knew how much your organization was trusted compared to others?

Would knowing your “trust rating” be more valuable than earning a spot on “Best Places to Work” or “50 Largest Companies in Your Industry?”  My response would be “yes.”

Your “trust rating” is becoming a new form of currency in the collaborative world of today, BECAUSE TRUST IMPACTS YOUR ACCESS TO OPPORTUNITIES AND REVENUE.

Due to your clients’ increased intolerance of waste and uncertainty, trust is now monetized.

Now, let’s consider how you would begin to codify a “trust rating” system and apply it to strategy. How would you begin to codify a “trust rating” system for your industry or field?

You would begin by working through an objective third party and ask individuals in the industry (e.g. CEOs, project-level professionals, building owners) on a scale of 1–50 how much they trust the owners and organizations on a list. Everyone on the list agrees to complete the blind ratings for everyone else."

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