It's breakfast time at KFC - Jamaica leads the region in pilot project - Lead Stories - Jamaica Gleaner - Tuesday | November 6, 2012: "That's right, everyone's favourite place for chicken will, starting today, give Jamaicans the opportunity to try its new breakfast menu. Breakfast has always been seen as an opportunity for the KFC brand, so after significant market research and analysis of the current 'breakfast' segment, KFC concluded it needed to explore adding this platform to its current menu offerings.
"We track and respond to consumer needs and follow global trends very closely and apply what is relevant for our market and for the growth of our brands," Tina Myers Matalon, marketing director, Restaurants of Jamaica, told The Gleaner in an email interview."
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