Sunday, November 11, 2012

A New Ball Game for Credit Culture - CFO Insight

A New Ball Game for Credit Culture - CFO Insight: "The financial world is facing a profound, unstoppable change. Participants of the event “The Credit Industry in Transition”, which just 
concluded in Frankfurt, agree that more financing options are available to CFOs than ever before."
A New Ball Game for Credit Culture
Directions

The European and especially the German finance worlds are undergoing a transition. Companies increasingly 
prefer to finance themselves independently of banks. Bonds have now earned their place within the financing mix
 of many companies. Many large firms as well as SMEs have taken advantage of the historically low financing 
conditions in capital markets by placing bonds this year. The Schuldschein market is simply booming. Speakers as 
well as participants at the event “The Credit Culture in Transition”, which was held this week in Frankfurt, believe
 that this change cannot be stopped. 


“We've made the break early and have switched to other types of financing,” said Oliver Sawyerr, investor relations 
manager at Air Berlin. The airline issued convertible bonds in 2007 and 2009, both of which it has recently bought 
back. In the Stuttgart stock exchange’s SME bond segment, Bondm, Air Berlin issued 3 bonds. This debt structure 
is complemented by a line of credit worth up to $255 million from the airline Etihad Airways, which is the largest single 
shareholder of Air Berlin. 




“The financing options for businesses are getting more diverse,” explains Ulf Michael Kranz, 
who has been the CFO of automotive supplier Benteler’s US subsidiary since 2008 
and just accepted the CEO post at aluminium wheel manufacturer Borbet in Alabama. 
Kranz is convinced that, “the lending business conforms to international standards, so 
companies that want to operate in global capital markets have increasing access to 
standardised procedures.” Not just credits, but other financial instruments as well, such as 
private placements, are becoming increasingly important. This has implications: 
“Companies will have to position their finance departments internationally,” Kranz says.
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