Why You Need Charisma - Rosabeth Moss Kanter - Harvard Business Review

Why You Need Charisma - Rosabeth Moss Kanter - Harvard Business Review: "The emerging leaders and rising entrepreneurs on whom I place my bets have one thing in common besides a promising idea: a lot of charisma.

"Paul Lee" (not his real name) is particularly adept at attracting people to his visions and engendering trust. A tireless networker because of his great interest in people, he can spend thirty minutes on a commuter plane and disembark with new friends. He approaches potential investors and also top figures in sports and entertainment based on sheer charm and willingness to do personal things for them, like get tickets to a game for the kids or make introductions, immediately on his mobile. His magnetism isn't in the stories he tells; it comes from the intense way he listens to other people's stories and then draws them into an activity connected to that story. Within a two years after leaving an established firm, Lee built a mini-conglomerate in New York and Los Angeles. He attracts capital, celebrity endorsements, and money for philanthropy based on talking people into joining him and constantly nurturing those relationships."

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