Yes, You Can Brainstorm Without Groupthink - Vijay Govindarajan and Jay Terwilliger - Harvard Business Review: "In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of "Groupthink."
In her NYT piece and in an HBR ideacast, Susan Cain points out that the popular view — "Lone geniuses are out. Collaboration is in." — conflicts with research that suggests "people are more creative when they enjoy privacy and freedom from interruption." Some of the most spectacularly creative people in many fields are often introverts who are more comfortable working alone. And in his New Yorker article, Jonah Lehrer cites research indicating, "Brainstorming didn't unleash the potential of the group, but rather made each individual less creative.""
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Dawgen Global is an integrated multidisciplinary professional service firm We are integrated as one firm and provide several profession...
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