One Thousand & One – Being Forced To Educate The Market: My Best Mistake

One Thousand & One – Being Forced To Educate The Market: My Best Mistake: "Having a unique concept is a great first step to becoming a successful entrepreneur. But if consumers don’t understand your idea, you could find yourself starting from scratch all over again.

This was certainly the case for Gabrielle Dolan and Yamini Naidu, who are the founders of One Thousand & One.

Based at Melbourne co-working space The Hub, One Thousand & One specialises in teaching people how to tell funny, exciting and engaging business stories, also known as organisational storytelling.

Dolan and Naidu, who met at university, discovered the field of organisational storytelling in 2004 when it was emerging out of the United States.

With their respective corporate backgrounds, the pair immediately identified a business opportunity, embarking on months of research. In 2005, they founded One Thousand & One."

'via Blog this'