HOW TO GET WHAT YOU WANT WHEN IT DOESN'T EXIST

Wes Anderson | The 100 Most Creative People in Business in 2012 | Fast Company: "Setting has always been a living character in Wes Anderson's films--from the school in Rushmore to the tree houses of Fantastic Mr. Fox--and his new movie, out May 25, lives just as strongly inside its own world. "We were looking for a sort of naked wildlife," he says.

 Moonrise Kingdom is about two 12-year-olds who fall in love and run away in the summer of 1965, and Anderson didn't have the time to send scouts to every wilderness in America. So he did what everyone else does: "We literally used Google Earth," he says. It took months to settle on a location."

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