HOW TO ENGAGE CITIZENS

Jeremy Heimans | The 100 Most Creative People in Business in 2012 | Fast Company: "WHAT:
His consultancy launches social-minded campaigns, teams up with existing organizations, and occasionally incubates companies

HOW CAN SMALL CHANGES DRIVE RESULTS?
"You need to change long-term attitudes and reduce barriers to taking action. For example, to change the behavior of big banks, we want to build demand for credit unions and local banks. So we need to make it more attractive for people to switch, like encouraging local banks to add more features."

IN WHAT WAY CAN YOU HUMANIZE POLITICS?
"If you're trying to build a 21st-century movement, you really need amazing narrative storytelling to popularize the issue. Then you also need great user-experience design--a navigable website, an easy-to-share video---to help ensure that your work goes viral.""

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