Design Your Company, Not Your Product | Inc.com: "These entrepreneurs are shaking up the idea of what it means to build a company. Is nurturing company culture more important than getting a product to market?"
When you think of creating a company, all the focus is usually on what you want to make: how the app will work on someone's phone or how attractive your product will look like on store shelves.
There's a new wave of entrepreneurs who believe the real key to long-term success comes from focusing on designing the company--not the product.
That means establishing a solid company philosophy, fostering cooperation and friendliness among the staff while still being able to make the key decisions--all steps that help save your office from feeling like just another widget factory.
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