Stuck in a rut? Josh Linkner shared a few ways entrepreneurs can boost their teams' creativity, and use big ideas to beat out big competition.
Getty
"Stop competing on price and start competing on imagination," Josh Linkner told attendees at the Inc.Leadership conference in Miami on June 8. Linkner, who founded online promotions company ePrize and is CEO of Detroit Venture Partners, is no stranger to out-there tactics: He once dreamed up a fictional competitor (called "Slither") that forever beat his company to new clients and sales goals. The threat of Slither forced it to cook up new ways to evolve its products and increase business.
No comments:
Post a Comment