US launches tourism campaign - Business - Jamaica Gleaner - Wednesday | May 2, 2012: "How do you sell Times Square and the Grand Canyon? The Carolinas and California?
Residents of Japan, Canada and the United Kingdom got a taste Tuesday of the United States' first-ever marketing campaign aimed at boosting tourism.
The print, web and video ads released Tuesday were created by Brand USA, a partnership of government agencies and private companies. The consortium was developed to act like the tourism ministries of countries such as Ireland, Italy or Israel.
It's the first time that the US has marketed itself as a tourist destination to people living in other countries."
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Wednesday, May 2, 2012
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