'No demand, no business' - Business - JamaicaObserver.com

'No demand, no business' - Business - JamaicaObserver.com: "BUILDING the capacity of business owners is even more important than giving them a loan, said Patsy Latchman-Atterbury, vice-president of Scotiabank's Small and Medium Enterprises (SMEs) Unit.

While Jamaicans burn with the "entrepreneurial fire", Latchman-Atterbury said, "if you don't understand how the market is changing then you are not going to be able to create a product that will keep up with market demand," she said. "No market demand, no business."
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