Sunday, April 22, 2012

Dancing to Success | Inc.com

Dancing to Success | Inc.com: "Thirteen women, mostly in their 20s, are shaking their hips and pumping their arms on a Monday evening in a Brooklyn, New York, loft. They are sweating and smiling. Pop music is pumping. This is Zumba.

"Ditch the workout; join the party," is the slogan of Zumba, an exercise regimen that looks like what might happen if Miley Cyrus led a line dance to a Shakira song. It's going on in classes at yoga studios, dance clubs, and your local gym. It's in instructional DVDs and a video game, and it is a hit on YouTube. Its logo is tattooed on at least 12 bodies."

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